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Presented by the Entertainment Software Association, the E3 Expo is an annual convention held at the Los Angeles Convention Centre in the United States of America. It provides a stand from which videogame developers, publishers and industry figures can shout about their latest products or ideas.
E3 is widely considered by gamers to be the best event in the gaming calendar. It features big press conferences from all the major players (Sony, Microsoft, Nintendo etc.) in which they showcase and unveil their latest and greatest works, and the show floor at the expo is populated by tens-on-thousands of eager gamers, journalists and trade people and thousands of playable videogames.
A more detailed history of E3 through-the-ages can be found at Wikipedia.
The boring stuff...
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